TARGET. They're already putting half of their 2,000 toys on sale this year, an increase of 10% from last year. They're also pushing their Target credit and debit cards, which give an extra 5% off !! Something no one else is offering.
WAL-MART. They've basically gone through Target's prices and made sure all of their prices are lower! Even if it's just by a few pennies. They're also focusing on bigger cuts on some of the most popular toys.
TOYS "R" US. They're stocking a wider variety of toys than ever -- offering free shipping deals online -- and offering up to 10% back on holiday purchases over $500 if you join their loyalty program. The 10% back is in store credit, not cash.
AMAZON.COM. Throughout the holiday season they're going to be offering 25% off different toys, it will change regularly. They also offer free shipping on all of the toys they stock.
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